Why Pure Win is becoming so relevant
Indian-facing bookmaker Pure Win may not be the best-known betting site among Indian customers.
But they’re certainly leading the way when it comes to one thing: consistently offering the best odds on the match winner market on cricket matches.
That makes them a betting site that we should all stand up and take note of. After all, cricket is King among Indian customers and the match-winner market is the one that customers most want to bet on.
Let’s look at the importance of consistently getting higher odds on online cricket betting for the match-winner markets
Betting Value v Best Price
Before we get to that, let’s clarify something: betting value and highest odds are two very different things. Betting value, arguably the most important factor in successful long-term betting, means getting more bang for your buck than what you should be getting.
As ever, the coin toss provides a good way of explaining it. If your friend gave you odds of 2.1 on the outcome of a coin toss, that’s betting value, because you’re getting a better return than you should.
After all, the odds should be 2.0 because there is no better example of a 50/50 chance than a coin toss. But let’s just assume that all your friends think you’re incredibly unlucky and want to take you on at a coin toss.
Rohit gives you 2.05 on whichever outcome of the coin toss you want, Virat gives you 2.1 and Rishabh offers you 2.2. All of those are betting value for the reason just explained. But it’s Rishabh who is giving you the highest odds, also known as ‘best price’.